What is Search Engine Optimization (SEO)?

Search engine optimisation (SEO) is the discipline focused on improving the technical aspects of a website to grow visibility in organic (non-paid) search engine results.

SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

There are many aspects to SEO, from the words and images on your pages to the way other sites link to you on the web, and ensuring your site is structured in a way that search engines understand.

SEO isn't just about building search engine-friendly websites, it's about improving the experience for the user too.
 

Why do I need SEO ?

To compete against others in your same field, it is vitally important to be found easily and to provide your user with an experience that will turn a visitor into a customer.

The majority of web traffic is driven by the major commercial search engines, Google, Bing, and Yahoo!.

Although social media and other types of traffic can generate visits to your website, search engines are the primary method of navigation for most Internet users.

Search engines are unique in that they provide targeted traffic—people looking for what you offer. Search engines are the roadways that make this happen. If search engines cannot find your site, or add your content to their databases, you miss out on incredible opportunities to drive traffic to your site.

Search queries—the words that users type into the search box—carry extraordinary value. Experience has shown that search engine traffic can make (or break) an organization's success. Targeted traffic to a website can provide publicity, revenue, and exposure like no other channel of marketing.#

Investing in SEO can have an exceptional rate of return compared to other types of marketing and promotion.

 

What is UX?

The user experience (UX) is how a user interacts with your website and the steps they must take to achieve certain tasks on your site.

The first requirement for an exemplary user experience is to meet the exact needs of the customer, without fuss or bother.

Next comes simplicity and elegance that produce products that are a joy to own, a joy to use.

True user experience goes far beyond giving customers what they say they want, or providing checklist features.

In order to achieve high-quality user experience in a company's offerings there must be a seamless merging of the services of multiple disciplines, including engineering, marketing, graphical and industrial design, and interface design.

It's important to distinguish the total user experience from the user interface (UI), even though the UI is obviously an extremely important part of the design.

As an example, consider a website with movie reviews. Even if the UI for finding a film is perfect, the UX will be poor for a user who wants information about a small independent release if the underlying database only contains movies from the major studios.

We should also distinguish UX and usability: According to the definition of usability, it is a quality attribute of the UI, covering whether the system is easy to learn, efficient to use, pleasant, and so forth.

 

How can Base Two Data improve my online presence?

At Base Two Data we offer online marketing and SEO services to public and private sector clients throughout the UK.

As part of our SEO consultancy, our specific goal is to help you increase your visibility online for the most relevant and high return keywords and key phrases.

As part of our search engine optimisation services we offer the following:

Keyword research - to identity the high value search terms that you should be aiming to rank for given your organisation’s goals and objectives.

SEO copywriting and page optimisation – We can show you how to optimise your existing content, and create additional content

Contact us to see how we can help you make your website work better for you.